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How does this affect my bottom line?
To answer this question, we need to consider direct and indirect costs and
benefits. In general, the benefits to companies and
their employees are high compared to the cost of
administering the programs. Since many of the benefits
are indirect, they may be difficult to quantify on a balance
sheet. Nevertheless, they can still have real impacts
on the bottom line.
You many want to consider the following when evaluating your Commuter
Choice programs.
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Direct benefits: |
Reduced need for parking
Lower payroll taxes
Cost savings to employees |
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Indirect benefits: |
Improved employee recruitment
Access to broader labor markets
Longer retention
Lower turnover costs
Enhanced productivity
Additional flexibility to grow and
expand
Recognition as a community leader
Improved employee health and wellness
Improved employee loyalty and morale |
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Direct costs: |
Cost of subsidy/incentive programs
Hardware/software costs (telecommuting) |
|
Indirect costs: |
Administrative oversight costs
Marketing costs
Possible productivity losses |
You can also implement many components of Commuter Choice for free or for
a nominal cost, such as designating carpool parking,
providing bike racks, participating in free Traffic
Solutions promotions, and providing information in break
rooms or through newsletters.
Providing employees pre-tax deductions for transit
passes may actually save you money by reducing your
company’s payroll taxes.
Of course,
the types of Commuter Choice programs that work for your
particular organization is unique. Traffic Solutions can
assist you in surveying your employees to find out what type
of Commuter Choice program fits your needs.
Sample
survey coming soon.
Business
Cost/Benefits Calculator
The national Best Workplaces for Commuters Program
provides a free online
Business
Cost/Benefits Calculator for a quick estimate on the impact
of implementing a Commuter Choice program at your workplace.
Beyond the bottom
line
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Improved quality of life and community character
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Enhanced air quality
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More effective and efficient use of the transportation
system
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More cost-effective transportation solutions
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Greater economic development potential
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Fewer road construction impacts
We all want clean air and less traffic congestion in Santa Barbara County.
We can grow our businesses and be prosperous while
maintaining our quality of life. By offering Commuter
Choice, your company can be part of the solution.
And an effective Commuter Choice program can be a major part of
Sustainability, Global Warming, and Environmental
Initiatives (read
more).
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